Quality and care
We believe that in research, one size does not fit all. Our services are not pre-packaged into trade-marked products. Each project receives our thorough conceptual analysis about the perceived problem, and what data resources would address these to achieve the most meaningful solution.
Good client fit
The recording of customer data may vary greatly from one company to the next. Often companies have internal records of their customers, achieved through HR and performance evaluations of their employees, and through call centre initiatives targeted at their consumers. Some may have reviewed public records, such as agency placements, property listings or city and county government offices; or browse the web for a chamber of commerce where a member directory may contain contact names, phone numbers and email addresses. Others may have purchased magazine subscriber lists.
Whatever the original sources of information, we pick up from where businesses have progressed with their recording of customer data.