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Our Expertise
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Customer segments
We investigate the dynamics of any combination of
customer segments, which may include:
The who
- Individuals, small or large groups – any sample
size
- Applicants, apprentices, assistants, graduates,
interns, marginal performers, teams, top performers
- Main purchasers of households
- Selected or representative individuals/groups
The what
- Biographics and demographics – age, gender,
household size, SES
- Educational level – formal, informal
- Income level, investments, credit cards, expenditure
on select items
- Culture, ethnicity, minority groups
- Life styles – singles, families, cohorts
- Internet use
- Nutrition and diet
- Ownership – home, vehicle, electronics
- State or nature of employment, job descriptions
- Occupation – administrative, clerical, consulting,
controllers, coordinators, executives, management, officers, sales,
specialists, supervisory, technical
The where
- Geographic region – national, provincial, urban/rural,
EA, postal code
- Company wide, or department specific
The when
The how
- Aptitude, ability
- Cognitive intelligence
- Emotional intelligence
- Hobbies, travel, interests, habits, motivation,
attitude, personality style
- Purchase preferences – brands, product types,
stores
- 360o perspective
- Composite segments
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